My brief but rich (and, happy to say, no end in sight) time in professional services has been laden with eurekas. Having survived four rounds of layoffs, re-orgs, and played client, salesperson, vendor, vendor’s vendor, and now consultant, a shortage of experiences I have not. And I’ve done great stuff too – launched brand new products, brought in over a million dollars in new business, designed training for new managers. But the entire time, amongst this corporate chorus one chord always has and continues to resonate with me.
My job is fundamentally – at its very core – useless. Extraneous in the best of lights, but more often than not painkiller for a chronic illness.
Inefficiencies, ineffectiveness, unprofitability, obsolescence, whatever the corporate ailment, my job and consulting at large is not the panacea we in industry imagine ourselves to be. We’re not curing anything in fact, we’re merely treating a symptom at best, and at worst, we’re palliative.
Morose, isn’t it? Well, sometimes we are needed. Consultants are essential in diagnosing what exactly is wrong, and writing the prescription to make things better. But we’re still fundamentally ineffective at curing. To cure is to make ourselves obsolete. To borrow from an obscure but brilliant title, companies can make my job obsolete by doing theirs well. As a closeted, aspiring, patiently waiting business manager, there’s literally nothing I can attach to more strongly, believe in more passionately, and elevate more hyperbolically, than to rally behind the idea that companies and the individuals that power them should strive to make people like me obsolete. In fact, it precisely analogous to how I feel about non-profits. Non-profits’ sole (and soul) goal should be to make themselves redundant. I’m sure you already agree, why wouldn’t you? But let’s not bleed this into a whole other discussion. The point is companies that solve their own problems (with the help of consultants of course) are poised to be infinitely more profitable, effective, innovative, et. cetera, than those who would rather ride on the coat-tails of consultants than pull upon their own bootstraps.
And as someone who believes whole heartedly in American entrepreneurialism, the social good business can lead in, and the stand-alone merit of running an efficient and profitable business, there are few things I could more strongly wish for than to be obsolete. Maybe world peace… and a backstage pass to Phoenix.